James Heavey Marketing Strategy Assignment 1 Essay Example

James Heavey Marketing Strategy Assignment 1Â   Essay As the market environment changes, managers have to adapt their strategies and organisation. Unless these changes are made, the business will no longer fit the needs of the moment it will be made obsolete by changes in customer wants, new technologies and new competitors that have adapted more effectively (Doyle, 2002, pp. 405-406) Introduction: The marketing environment is a complex constellation of demands and constraints that a firm faces as it attempts to compete and grow. These can be both external and internal. The firm has the power to directly affect some but, by no means, all of the areas in the environment. Those areas beyond the firms control are constantly changing in various ways, it is the responsibility of the firm to take notice of and bring on board any successful changes or advances made in the industry. In the same way they need to identify problems affecting the industry as a whole and react accordingly to minimise negative effect. We will write a custom essay sample on James Heavey Marketing Strategy Assignment 1Â   specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on James Heavey Marketing Strategy Assignment 1Â   specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on James Heavey Marketing Strategy Assignment 1Â   specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Consumer satisfaction is the ultimate goal of the marketing environment. Method: The marketing environment surrounds the consumer and the marketing mix. Consumers and businesses are affected by the forces of the marketing environment. Businesses must determine a marketing strategy, implemented through the aspects of the marketing mix, which aims to satisfy themselves and customers. According to Dibb, the marketing environment is the external forces that directly or indirectly influence an organisations acquisition of inputs and generation of outputs, comprising six categories of forces: Political/legal, Economic, Societal/green (environmental) and Technological. This is also known as the PEST Analysis. Inputs that are affected include personnel, financial resources, raw materials and information etc. The outputs identified by Dibb are information (e.g. advertisements), packages, goods, services and ideas. There are three key sections to the marketing environment, these are the micro environment, the macro environment and the internal environment. The micro marketing environment contains external forces that influence a firm directly. Micro forces include suppliers, competitors, marketing intermediaries, situation and company specific, buyers, the business internal environment and the companys publics. The main micro forces are: The business internal environment: The internal environment consists of top management, finance, research and development, purchasing, sales and marketing, manufacturing and logistics. All these departments must be taken into account when designing market strategies and marketing mix programmes. Marketers must be aware of organisational factors, monitor them and modify their actions accordingly to ensure internal commencement of their marketing ideas. Suppliers: Businesses should recognise the importance of suppliers as without them there would be no end product to sell to consumer. Marketers need to be aware of aspects of supply which might, directly or indirectly, affect the ability of the firm to deliver a quality product to the consumer. Aspects such as; supplier innovations, existing deals with competitors, supply shortages, delays, strikes, recruitment difficulties, legal actions, warranty disputes, supply costs and price trends, new entrants into supply chain, or any other aspect that may affect the natural transfer of goods from supplier to manufacturer. Marketing Intermediaries: These are made up of resellers retailers, wholesalers, agents, brokers dealers and physical distributors for logistical needs, providers of marketing services, and financial facilitators of credit lines and export guarantees. Without these intermediaries, a business is unlikely to be able to deliver its products as expected by consumers. Buyers: People tend to be more willing to buy when they have buying power. Buying power can be influenced by the products absolute price, its price relative to alternative products, brand image and quality, reliability. Other reasons why consumers willingness to spend may be affected are personal expectations about future employment, income levels, prices, family size and general economic conditions. If the responses to these factors are positive then buying will increase as people will obtain more disposable income. Alternatively, if the responses are negative then buying power will decrease. The macro environment consists of all the external factors that can influence a firm, but are beyond their direct control. The macro environment is the PEST analysis. Political/legal: Government policy can have a major impact on the operation of a business. For example, laws on competitive practices will influence the number of firms operating in an industry and therefore strength of the competition. Health and safety legislation will affect work practices and production costs. Marketing tactics will be limited by consumer legislation. The political environment is of particular relevance in countries where governments are unstable and therefore investment risks are high. Economic: Economic factors will influence the future potential profit of a business. The level of consumer demand is a key variable affecting the quantity of sales and the price at which output can be sold. Interest rates will determine the cost of finance to the company. Final profits will be taxed by the government. The economic cycle of recession and recovery is a big influence on the opportunities and threats to the firm. Societal/green: Consumers reflect changes in lifestyles over time. This means businesses must observe shifts in the characteristics and habits of the population. Especially where these influence segments of the existing market, e.g., as the UK population ages, new opportunities open up such as holidays aimed specifically at older people. Demographic variations may also represent a threat to companies, e.g., a fall in the birth rate would negatively affect the competitive position of Mothercare. Consumers and governments are becoming increasingly aware of the impact of business upon the environment. Organisations must now monitor their actions and consider their environmental implications. An issue of this kind can influence the corporate image of an organisation The resulting publicity can be devastating and could damage the effectiveness of the firms promotional activities. Technological: An external audit must monitor developments in technology. These can affect the production methods employed by the organisation, or the products/services offered for sale. A new manufacturing technique might make existing production too expensive for the business to remain profitable. A product may become obsolete because new technology has developed a more effective substitute. However, changes in technology also offer opportunities, such as the potential to break into new markets by producing a new, radically different, product offering. These factors are continuously changing so the firm must be sufficiently flexible to adapt to new conditions. The final environment is the internal environment. This is all the factors that are internal to the firm. The internal environment is of equal importance to the external when a firm is required to cope with change. The internal environment is also known as the marketing mix. The marketing mix is marketing tool. It is a checklist. The marketing mix focuses its attention on the various elements of marketing needed to carry out the marketing strategy and meet the needs of the customers. There are four parts to the marketing mix product, price, promotion and place. Product: Businesses must make sure their product is meeting the needs of their customers. This means paying close attention to a number of product features; how consumers will use the product, the appearance of the product, and financial factors (unless a product is deemed to be value for money it is unlikely to be purchased). Price: The pricing policy that a business chooses is often a reflection of the market at which it is aiming. Prices will not always be set at the level which will maximise sales or short run profits. There are three pricing strategies for the existing product, these are: Price leader the business will set the market price. Price taker the business will match the market price. Predator the business will undercut the market price. Promotion: There are a variety of promotional methods a firm can use including above the line promotions, such as TV advertising, and below the line promotions such as personal selling. A firm will choose a promotion method it feels is likely to be most effective in the market in which it operates. National television advertising will only be reserved for those products with a high sales turnover or wide appeal. Place: This refers to the means by which the product will be distributed to the consumer. The product must get to the right place at the right time. This means making decisions about the way in which the product will be physically distributed i.e., air, sea, rail or road. It also means taking into account how the product is sold. This could be by mail direct from the manufacturer or through retail outlets such as supermarkets. All these environmental factors in the marketing environment must be assessed and acted upon. Marketers can respond to environmental factors in two ways, either accept them as uncontrollable or confront and mould them as best they can to work with the product. If environmental forces are viewed as uncontrollable, the organisation remains passive and reactive towards the environment. The marketer will adjust marketing strategies to suit the environmental changes rather than vice versa. Alternatively, marketers who believe environmental forces can be shaped adopt a proactive approach. Once they identify what blocks a marketing opportunity, marketers can assess the power of the various parties involved and develop strategies to try to overcome these environmental forces. Results: The Marketing Environment Model: (from Marketing Concepts and Strategies Dibb, Simkin, Pride Ferrel, 2001) . In the Marketing Environment Model the nearer the environmental force is to the centre of the circle, the more directly it affects the consumer and their feelings towards the product British Airways and the Airline Industry: The airline industry has been rife with change ever since the New York terrorist attacks of September 11th 2001. The whole marketing environment has been affected so it seems a suitable and effective choice. Although British Airways is not an American airline it has still been greatly affected. The vast reduction of people travelling trans-Atlantic has meant a huge drop in revenue and, in turn, profits. Along with this factor, British Airways (or BA) has suffered the same fate of all airlines as public confidence in the safety of planes has dwindled leaving almost empty planes and cancelled flights. BA first had to review safety policies before tackling any other problems and it was vital they stayed in touch with the advances of their competitors as any bad press in the wake of such a terrible disaster could last long in the memory of the public. PEST Analysis for British Airways: Political/legal: Since 9/11, as it has since become known, the government brought in stricter policies for security at airports and new requirements on board aircraft, e.g. inaccessible cockpits. The amount of security personnel has been increased and luggage is now inspected more frequently and effectively. Passengers are also now checked twice for any hidden items. The government also introduced a partnership with industry to help restore passenger confidence in flying. Economical: The Stock Market entered a recession on 9/11 and trading had to be suspended for fear of total collapse. While recent economic indicators give evidence that we are emerging from the recession, the stock market is still declining. Concerns over questionable corporate ethics and accounting scandals have handcuffed the market. While the productivity and consumption numbers continue to improve slowly, stock prices continue to drop. While investors continue to wait for the proverbial next shoe to drop on the stock market, the economy remains at a standstill. In the months ahead, many believe we will see a slow recovery. While recent GDP numbers were favourable, there is an expectation for slower growth going forward. However, 9/11 is not believed to be the primary cause of the more recent stock market decline. The primary drivers in the market today are accounting scandals, questions over corporate ethics, and the war on terrorism in both Afghanistan and possibly now Iraq. Weak unemployment numbers are also making investors apprehensive and to a certain extent, these nerves can be tied to 9/11. BA has shown a steady increase in turnover since 9/11 and there are no reasons to believe this upsurge will not continue. It is obviously affected by the economy though and a few years of growth would be greatly appreciated by all those in the airline industry. Societal/green: In terms of society BA needs top reflect changes in its consumer lifestyles. Current needs when it comes to flying are primarily centred around safety. To be competitive in the current climate BA need to not only spend billions on improving safety aspects and regulations, but also spend a fortune on advertising to let the public know what they are doing and that BA are among the market leaders when it comes to aircraft safety. Winning the publics confidence is probably more effective now in gaining customers than at any other time in history, so this area needs particular attention to detail. Environmental issues are still of great importance even in the present climate. Issues such as air pollution studies, fuel studies, health studies and noise pollution studies are all high on the agenda of competitors so it is vital BA are seen to be equally concerned about preserving the future of our planet. These issues can require a substantial budget, but money recouped through new consumers, and loyalty from existing consumers, should make the initial outlay soon look like a profitable investment. Technological: It is important for the image of a market leader such as BA to keep up to date with the latest technology. They are expected to have the fastest, most efficient, planes, the comfiest seats and the best service if they are to sustain their present market share and relatively expensive prices. The extra money made on the price is expected to go towards the extensive cost of maintaining such standards. However, in the wake of 9/11, extra emphasis has been placed on obtaining technology to improve passenger safety. Bigger budgets have been allocated to the safety aspect as airlines aim to restore passenger confidence in their airline since the New York terrorist attacks. Recovery in the Travel and Tourism Industry The behaviour of the TBR (Travel Business Roundtable) over the September period provides considerable insight into the sensitivity of the travel and tourism industry to external shocks. When thinking about the industrys recovery, it is also helpful to examine the past. Following the 1990-91 national recession, it took approximately one additional year for the travel and tourism industry to recover. This may be explained in part by the fact that the rebound in consumer confidence followed a most uneven pattern, involving sharp up-down swings lasting until the end of 1993. Similarly today, weak consumer confidence coupled with the uncertainty of safety as well as economic uncertainty, indicates that the recovery for the industry may take even longer than expected. To that end, TBR continues to support an economic stimulus package that addresses the needs of the travel and tourism industry and advocates action that will encourage people to travel now. Conclusion As things currently stand in the industry, no airline has taken a significant lead in attracting consumers back. This may be to do with the fact many are still sceptical about flying. Every airline must be at its most responsive to new ideas and improvements, at least until the industry as a whole has drifted out from underneath the giant public magnifying glass that has hovered for the last fourteen months. The market environment shows us what forces affect a business. It identifies these forces as either micro environment, macro environment ( both are external factors), or the internal environment (the marketing mix). It also illustrates which forces affect the consumer more directly than others. The market environment is always changing and it is vital any organisation is able to keep up with these changes. Marketers need to identify which environmental factors can be moulded to suit marketing strategies but also which strategies need to be altered to fit in with those factors that can not be. Failure to keep up with these changes and show unresponsive behaviour to the market can often lead to a drop in sales and loss of market share. In theory a responsive business is a successful business.

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Through out my lifetime I have met many people who have inspired me and made me want to follow their footsteps. I have gone through situations where the decisions I made have greatly influenced the way I have carried out my lifestyle. However, none of these people or situations have enthused my desire to succeed like one particular experience. The summer after my freshman year in High School I obtained a part - time job in a jewelry store. When I was interviewed, the owner informed me that I was going to get hired to perform duties such as filing, creating invoices, and answering the phone .She also told me that I would assist the workers in the making of the jewelry and that sometime in the future I would get promoted and make jewelry as well. I was very excited and motivated because this job was going to give me the opportunity to earn extra money for the summer and give me the chance to develop my skills as well to obtain new ones. Unfortunately, everything was different once I started working. Right on my first week on the job I started to feel uncomfortable. I noticed that my boss was somehow taking advantage of me in many ways. In contrast to what I was hired for, I was working in a room preparing packages for delivery as well as running errands outside. Most of these errands consisted of going to other jewelry stores by myself to get jewelry and other materials needed for making them. This scared me because in a city like New York, it was very unsafe for a 14 year old to be carrying large amounts of jewelry in the streets by herself without some sort of protection. I worked from 9 in the morning till 6 in the afternoon with the exception of a lunch break. During my work hours I was prohibited from talking to my fellow workers and even using the phone. I was getting paid a low salary and our management didn’t even provide its employees with an air conditioner, which would have been appropriate for such a warm time of the... Free Essays on What Inspired Me To Succeed (essay) Free Essays on What Inspired Me To Succeed (essay) Through out my lifetime I have met many people who have inspired me and made me want to follow their footsteps. I have gone through situations where the decisions I made have greatly influenced the way I have carried out my lifestyle. However, none of these people or situations have enthused my desire to succeed like one particular experience. The summer after my freshman year in High School I obtained a part - time job in a jewelry store. When I was interviewed, the owner informed me that I was going to get hired to perform duties such as filing, creating invoices, and answering the phone .She also told me that I would assist the workers in the making of the jewelry and that sometime in the future I would get promoted and make jewelry as well. I was very excited and motivated because this job was going to give me the opportunity to earn extra money for the summer and give me the chance to develop my skills as well to obtain new ones. Unfortunately, everything was different once I started working. Right on my first week on the job I started to feel uncomfortable. I noticed that my boss was somehow taking advantage of me in many ways. In contrast to what I was hired for, I was working in a room preparing packages for delivery as well as running errands outside. Most of these errands consisted of going to other jewelry stores by myself to get jewelry and other materials needed for making them. This scared me because in a city like New York, it was very unsafe for a 14 year old to be carrying large amounts of jewelry in the streets by herself without some sort of protection. I worked from 9 in the morning till 6 in the afternoon with the exception of a lunch break. During my work hours I was prohibited from talking to my fellow workers and even using the phone. I was getting paid a low salary and our management didn’t even provide its employees with an air conditioner, which would have been appropriate for such a warm time of the...

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Knowledge of the Main Changes that Go With the Divorce - Research Paper Example Ross (1972) argued that parental discernments are a product of both the child's behaviour and the parent's acceptance level. It appears credible that depression influences individual differences between parents in their acceptance for a variety of child behaviours. Clinical symptoms that co-vary with depression, such as distractibility and restlessness, may increase the possibility that single mothers will selectively attend to moderately low-frequency inapt behaviour, forming impressions of her children's alteration that are not acceptable by objective counts of behaviour. Alternately, parental depression and distress may raise attention to moderately high-frequency rebellious behaviours that were not interpreted as worrisome prior to the inception of personal distress. On a behavioural level, changes in perceptions might result in the inconsistent use of ineffective child-management strategies and dictatorial control (e.g., beta commands) at a time when parents seek to bound intera ctions with their children. The net consequence of such dynamics might be the expansion of what Patterson (1982) has termed coercive styles of family interactions. One of the issues linking to the emotional pattern of this kind of family breakdown is that of the divorce process, which shows the way to families living in single-parent households and eventually to the remarriage of one, if not both, parents and the formation of stepfamilies. This process, now believed likely to occur to one marriage in every three, also consequences in one in five children experiencing the divorce of their parents and the succeeding remarriage of at least one of them (conceivably more than once) during childhood.

Developing Creative Thinking in Teachers

Developing Creative Thinking in Teachers Introduction Communication is a dynamic process in which a transmitter transmits information receiver via a channel , in order to produce some effect on the receptor. Effects of transmitter on the receiver are often persuasive in nature because when we communicate the information will be understood as send us. Any information directed intentionally gets the message. This implies the existence of a recipient or acceptor and not just a receiver or collector . Also involved there is a issue, encoder or decoder court. Communication involves reversal of messages within the relationship which unites two entities, even if the messages are of the same order. Man can communicate with animals, with nature, but the most developed, evolved and of course analyzed is communication within groups of people. This implies the existence of natural or cultural structures and techniques that require organization and regulatory guidelines . Communication implies the existence of individual goals linked to other targets individuals or groups and subgroups. In a subgroup can be shaped by objectives, skills, availability and situations that cause structure. Communication within a group involves specific techniques and exercises by: group organization, group members complete interaction , reporting real and creativity of its members. Creativity is regarded as a property of the human psychic system. It is a particular dimension of personality dimension interacting many factors such as mental ( intellectual, affective, motivational, volitional, skills, attitudes), the nature of social (socio cultural, educational) and biological. This interaction gives deep complex phenomenon that is fully justified that domain experts could not reach a universally accepted definition. Most definitions of creativity subsumed visions characterized by addressing the concept of aptitude or ability to produce something new, the process to produce new or problem solving. Therefore, the literature is taken as a reference framework or personality variables or creative process or product of the act of creation itself. Modern research on creativity was born in America on her motivation is pragmatic one, namely the lack of personalities creative . The explosion was triggered studies in the field of Guilford s speech at the meeting of the American Psychological Association in 1950. This speech occur in the same year in an article that warned neglect this problem in scientific research. Guilford posted a three-dimensional model of the structure of intellect which opens early emancipation creativity from under oppressive intelligence. In his model, Guilford distinguish between convergent thinking and divergent thinking. Convergent thinking, confronted with a problem, always seek to deduct the fair way to solve them and also to obtain the unique solution : this is the kind of thought checked using conventional tests of intelligence. Divergent thinking rather seek more opportunities for settlement and this method brand new usage given state of knowledge. Guilford revealed three groups of factors involve d in creation : mobility, flexibility and elaboration. In the 1980s , creativity becomes a favorite theme applied psychology studies. A proof of the importance given to this area in the social context of those years is organizing exhibitions dedicated to creativity. This exhibition marks the time of revival of experimental studies in the psychology of creativity and the emergence of a new model and a new methodology, namely the type cognitivist. Lately studies on creativity have expanded the reference. Research revealed relationship between creative thinking and critical thinking and the role of variables such as personal style. Moreover the question of creative potential (which has varying degrees each person) and the importance of stimulation and its development. Content Creativity is a specifically human phenomenon. Most experts agree that creative potential is present in each individual, it is possible to transform it from virtuality to reality (active under the influence of an environment favorable) that stimulate and develop their creative potential. On this idea, saying that P.P. Neveanu human potential and therefore the creative is not a given size permanently. It can be stimulated by a complex socio-educational approach and organized, including simultaneous activation phenomena, training, cultivation and development through creative virtues update by passing them through effective assertion of possible real. We must not forget the distinction between creative potential (the potential latent ) and creativity (the actual act), and the distinction made by Aristotle. Otherwise we could draw hasty conclusion that as long as the premise of the original product creativity is only the privilege of adults, children and even adolescents do not possess creative potential. In fact, he still performs acts of originality, but it does mean that it has the potential. In addition, it was found that there is a specific creative potential by age, it should not be considered the childs potential by adult achievements. Complexity creativity requires the participation of a large number of factors, different in nature. May be noted, however, two types of factors: Objective factors (represented by economic and social conditions necessary for cultural climate) ; Subjective factors (represented by intellectuals factors, skills, attitudes, motivation and willpower ). Factors considered indispensable in the creative process are: flexibility, fluidity and originality. Fluidity is the richness, ease and rapidity of associations between images and ideas flow verbal fluency, rich ideation. J. Guilford fluidity distinguishes three types : verbal, ideational and expression. It considers that it is important so as quality of ideas speed. Flexibility is the effective restructuring of walking thinking in relation to new situations, the ability to easily operate transfer (perceptive plan in the figural and the conceptual) orientation and thinking ability in many different directions ( Carter ) . Guilford distinguish three types of flexibility :figural, semantic and symbolic. P.P. Neveanu consider originality with central factor in creation, since as the number of responses is greater, increase the chance of an original response. Originality defined by rarity and novelty involves interpretation and personal expression of things, common situations . A. Koestler distinguishes ordinary originality by three criteria :a) the level of consciousness that is driven activity, b ) the type of guidance that trusts subject, c ) the nature of the obstacle to be overcome. F. Barron determined following originality : the independence of the reasoning, complex views, nonconformity, rich perceptual systems, high capacity of generalization, self-confidence, authority. Originality makes the product to be characterized by novelty, singularity, freshness, uniqueness. Another factor influencing creativity is perceptive style, apprehension. This factor cognitive reaction designate how to solve problems. Creativity, both at individual and group level may be limited by a number of obstacles (blockage). Among them, in his opinion A.Cosmovici (1998 , pg 154 ) the most common are: Social jams and conformity , mistrust of fantasy, imagination, or exaggerating the value of logical reasoning and so on; Methodological bottlenecks resulting from the processes of thinking, in this category include :stiffness previous algorithms, functional fixity (using only objects according to their function and rarely recognized for another purpose) and premature criticism. Emotional blockages such as :fear of failing, of not embarrass us, rushing to accept the first idea promoted ; discourage rapid and premature , etc. . All these barriers in the way of creative and innovative attitudes event can be avoided when discussing and analyzing problems to be solved is achieved through genuine effective interpersonal and group work through a positive attitude to each group member to common task and through open communication, uncensored opinions. Such an atmosphere is provided especially when, for creativity group is calling and a number of methods and techniques that create relaxation group, less critical condition favoring free association as ideas promoted in the debate. The most effective means for overcoming inertia and psychological barriers in the process of creation is the joint creation of intuitive techniques. The most common methods are intuitive creation: Brainstorming, synectic, Panel Discussion, Philips 66, 6-3-5 method, Delphi method and method Frisco. Brainstorming, or, brain storming, it is an effective method for generating ideas group being drafted in 1948 by the A. Osborn. It is a creative deliberation with the purpose of generating and aligning a set of ideas that can serve as guidance for solving a problem in question. Basic principles of brainstorming are: Postponement of criticism (evaluation) . Osborn believes that imagination should be allowed first to soar up into the sky, then back on the ground with critical thinking ( Osborn, 1971); The need to develop as many ideas on the principle of transformation of quantity into quality. In addition to these basic principles must be respected and other rules such as encouraging the enunciation and ideas seemingly bizarre , unusual, but the analysis can be very effective, it stimulates combining and improving ideas, formulation of ideas generated so personal thinking and that of other group members. Synectics or free association is the method developed by Gordon WI and consists in combining different elements, apparently uncorrelated with the aim of releasing the constraints in the problem formulated, eliminating negative responses, annealing thinking and thinking out the template for the development of original ideas and viable. 6-3-5 method involves six people who initially formulated by 3 ideas each. Figure 5 shows the number of people who worked the first 3 ideas neighbor. The exchange of ideas is done until 3 ideas first pass by each group member. Finally, centralized management ideas and transmitted. Philips 66 method was developed by Philips and JD is actually a brain storming paticipanÃ…Â £i number is 6, and during the discussion is limited to 6 minutes. There are several groups each consisting of six members, each having a leader who realizes report ideas. Delphi method was developed by O. Helmer and consists in mutual consultation between the participants. We develop a questionnaire on the topic in question to be sent for completion of specialists. When the responses are collected. Subsequently return the questionnaires for completion this time accompanied by unarticulated responses of the other participants. Phasing ideas that deviate from the average, the circuit ending once the stabilizing responses. Frisco method aims to discover, to solve difficult problems, complex ways of solving both simple and effective. Involves the formation of two teams. Investigation team, consisting of 12 to 15 persons examined problem solving and re-imagines the classic methods, analyzes them critically and emphasizes basic difficulties. Actual creative team consisting of 5-6 experts, receiving checklist first team, trying to find solutions to enrich new or even existing ones. Lately, experts have focused on developing a program to promote the work of new ways of learning and thinking styles designed to contribute to the foundation for effective learning, sustainable and constructive. Its about promoting methods of developing students critical thinking designed to help them, through the confrontation of ideas through collaboration and cooperation to find appropriate solutions to resolve data issues. This educational program was initiated by Jeannie Steele and Kurtis Meredith in 1995 and today, through the Foundation Open Society based in New York, he is promoted in many countries of the world. In our country, one of the teachers trainers on effective learning strategies and promoting creative thinking in working with pupils and students, Ion. Dumitru, he published The development of critical thinking and effective learning ( West Publishing House, Timisoara, 2000) we present, in summary, the main features of these methods. Firstly it should be noted that, in terms of this concept, critical thinking is not to have a negative position, unrealistic, inefficient but rather critical thinking is a way to address and solve problems constructively, with the purpose of grounding and foundation opinions , rational argumentation their acceptance of their knowledge. It involves : formulation of each pupil / student of his own mind, personal, original possibly related to an issue responsible debate ideas and advanced solutions for each individual individually or as a result of group work, manifesting a high degree of flexibility, tolerance and respect for the ideas of others and thus acceptance of diversity of opinions and ideas and asking questions like what if?, what would happen when? etc. to encourage exploration of phenomena from multiple perspectives, even when some of them are only possible or probable etc . These features of critical thinking and methods used for its development a very close group creativity peculiarities and methods used for its stimulation. Thus, the main methods of developing critical thinking include: a) Think / Pair / Communicate . Based on a question from the teacher, students develop their answers individually, then in pairs to communicate to each other the answers, to listen and try to finally reach a consensus or a new response, improved following discussions; b) the cube method. Helps students to study a theme, a concept from different perspectives , it involves using a cube (real or imagined ) that has different instructions written on each side of it, as follows: Describe, Compare, Associate, Analyze, Apply, Argues. The teacher asks students to write about a particular concept or a theme through all six sides of the cube. It is preferable to follow the order presented because it leads students gradually to complex thinking. c) Technique cluster. It is a technique of teaching and learning that encourages students to think freely and openly, to highlight the various connections between ideas or to build new associations between them. Technology cluster may be used individually, but used group enables each student to become acquainted with the ideas of others, links and associations between them made by his colleagues. d) joint investigation and discussion network. It is a learning technique based on group work, activity guided by one or more questions asked by the teacher, admitting different answers, the result of choices based on arguments. This method involves: reading by students individually, text that contains ideas likely different interpretations, grouping students into pairs and their collaboration to answer one or more questions asked by the teacher to the whole class setting a discussion networks between the advocates of a position to produce the necessary arguments and counter counter-arguments supporting it. In work -based training group investigation and discussion network, several requirements must be met: encouraging participation of all group members in discussions to achieve joint investigation and summarizing the arguments of the group with the agreement of all participants, focusing on the â€Å"dismantling adverse position and arguments not personal attack. Such a method of training helps the students acquire some skills and abilities related to: receptivity to arguments offered in support of their beliefs, the ability to make assumptions about the beliefs and the beliefs of others, the ability of everyone to express open and disagreement in a problem free, creative ability as evidenced by the construction of original cognitive approaches, but also strongly motivated etc. Conclusions This brief overview of some of the methods and techniques for developing creative thinking by teachers in the activities with groups of pupils/students is able to provide just one example of their concern for creating adequate conditions to achieve effective learning, and to enhance their creative and innovative capacity. Communication is the tool by which the teacher stimulates the creativity of pupils/students and also the way they externalize their creative potential. Creation itself is the result of symbiosis of communication between teacher and student. Therefore the act of learning focus should be not on the reproduction of information transmitted, but the creation of new ideas that reflect each students personal touch. Therefore, obedience school groups and generally any grouping of scientific research conducted from the perspective of the psychology of new acquisitions can provide teachers and other professionals effective ways of optimizing the activity. These methods and techniques of research in psycho-sociology of human groups are meant to decipher various ways of investigating social groups, structures and processes that arise within it.

A Separate Peace :: essays papers

A Separate Peace2 Breaking The Mold In John Knowle’s, A Separate Peace, there is a transformation in all the key elements in the book, from the rivers to the tree to the seasons to the characters. The transformation is specifically seen in Leper, Gene, and Phineas. These three young men experience a change not just because of the transitions through adolescence. These changes also come about because of the war, the school, and an injury. Leper Lepellier is a very odd young man. He is quiet and is finds himself always taken by surprise. He really is not popular and that does not concern him in any way. Leper really has no true friends at the Devon school, but talks to Gene. He entertains himself by collecting snails, looking for beaver damns, and skiing. His personality does not allow him to depend on anyone for help. As time progresses and the other boys start the winter session he decides to enroll in the war. A couple of months later Gene receives a telegram from Leper saying he is in his â€Å"Christmas location† This is the first sign that Leper demonstrates that he needs people. He realizes the happiness, fear and anger have to be shared with others. Leper then tells Gene â€Å"I escaped† and he says he did it to please himself. He is starting to realize things that are going on in the world. He no longer lives in his bubble. Gene Forrester is a quiet, envious, introverted, and lonely young man. His insecurities are especially seen when Finny is around. There is a constant rivalry through Gene’s eyes between them. He always chooses to compete or argue with Phineas. The first example of his competitive personality is seen when Phineas asks him to jump out of the tree. Phineas says, â€Å"you were very good, once I shamed you into it. .. I am good for you that way. You have a tendency to back away from things otherwise.† and Gene states â€Å"you didn’t shame anybody into anything. I never backed away from anything in my life.† Gene would have never jumped off the tree if it were not for Finny. Gene depends on Finny as his security blanket. As time progresses the rivalry increases and the tension in Gene’s head is gets worse. When Gene can not take anymore of Finny and his abilities his jealousy takes control and he jounces the limb. A Separate Peace :: essays papers A Separate Peace2 Breaking The Mold In John Knowle’s, A Separate Peace, there is a transformation in all the key elements in the book, from the rivers to the tree to the seasons to the characters. The transformation is specifically seen in Leper, Gene, and Phineas. These three young men experience a change not just because of the transitions through adolescence. These changes also come about because of the war, the school, and an injury. Leper Lepellier is a very odd young man. He is quiet and is finds himself always taken by surprise. He really is not popular and that does not concern him in any way. Leper really has no true friends at the Devon school, but talks to Gene. He entertains himself by collecting snails, looking for beaver damns, and skiing. His personality does not allow him to depend on anyone for help. As time progresses and the other boys start the winter session he decides to enroll in the war. A couple of months later Gene receives a telegram from Leper saying he is in his â€Å"Christmas location† This is the first sign that Leper demonstrates that he needs people. He realizes the happiness, fear and anger have to be shared with others. Leper then tells Gene â€Å"I escaped† and he says he did it to please himself. He is starting to realize things that are going on in the world. He no longer lives in his bubble. Gene Forrester is a quiet, envious, introverted, and lonely young man. His insecurities are especially seen when Finny is around. There is a constant rivalry through Gene’s eyes between them. He always chooses to compete or argue with Phineas. The first example of his competitive personality is seen when Phineas asks him to jump out of the tree. Phineas says, â€Å"you were very good, once I shamed you into it. .. I am good for you that way. You have a tendency to back away from things otherwise.† and Gene states â€Å"you didn’t shame anybody into anything. I never backed away from anything in my life.† Gene would have never jumped off the tree if it were not for Finny. Gene depends on Finny as his security blanket. As time progresses the rivalry increases and the tension in Gene’s head is gets worse. When Gene can not take anymore of Finny and his abilities his jealousy takes control and he jounces the limb.

The Demand of Samsung

I. The demand for smartphones worldwide. – The worldwide mobile phone market grew 1. 9% year over year in the fourth quarter of 2012 (4Q12), as the number of smartphone sales raised to levels nearly equal to those of other phones. 219. 4 million units in 4Q12, which represents 45. 5% of all mobile phone shipments, the highest percentage ever. On an annual basis, 712. 6 million smartphones were shipped globally in 2012, which was 44. 1% more than in 2011. Top Five Smartphone Vendors, Shipments, and Market Share Calendar Year 2012 (Units in Millions) Vendor2012 Unit Shipments2012 Market Share2011 Unit Shipments2011 Market ShareYear over Year Change 1. Samsung215. 830. 3%94. 219. 0%129. 1% 2. Apple135. 919. 1%93. 118. 8%46. 9% 3. Nokia35. 14. 9%77. 315. 6%-54. 6% 4. HTC32. 64. 6%43. 68. 8%-25. 2% 5. Research In Motion32. 54. 6%51. 110. 3%-36. 4% Others260. 736. 5%135. 327. 5%92. 7% Total712. 100. 0%494. 6100. 0%44. 1% Source: IDC Worldwide Mobile Phone Tracker, January 24, 2013 - The huge demand from all over the world -> the need for expanding the production facilities as well as the employees. II. Production plan -Over the world,Samsung has plants in 5 countries: China,Korea,Brazil,India and Viet Nam. – The Vietnam unit of the company has started construction on the plant in Yen Binh Industrial Park in Thai Nguyen province.Operation of the plant, which will mainly produce mobile phones, is expected to start from the end of the year, and production is projected to be boosted since 2014 to hit 120 million units by 2015. -Together with the current plant in Bac Ninh Industrial Area in Vietnam, the completion of the new plant will lift production capacity of Samsung's Vietnam unit to 240 million by 2015, accounting over half of Samsung's total projected capacity. Prime Minister Nguyen Tan Dung (2nd, R), leaders of Samsung and guests press the button to start work on the hi-tech complex of Samsung in Thai Nguyen >The locations of the factories have major effects on the firm’s performance as establishing factories in these countries helps reduce the cost of renting space as well as the labor cost than in other countries due to the fact that they are big countries with a high population. ->helps increase the revenue of the firm. -The more factories they build, the more benefits they gain because according to economies of scale, the average cost per unit produced declines as the firm produces more units as the facilities stay the same. ->helps sell more products-> more profit.

Analyzing Gender Roles in Billy Elliot Essay

During his first visit to The Bahamas and representing the Queen abroad for the Diamond Jubilee, Prince Harry addressed crowds of dignitaries and admirers in the capital, Nassau. The Island-hopping Prince Harry continues his 10-day Diamond Jubilee tour through the Caribbean in Jamaica this week after stops in Belize and the Bahamas over the weekend in honor of the Queen’s 60thyear on the throne. Proving to be a skilled diplomat with the common touch that characterized his late mother Princess Diana, Harry favored solo interviews with the local press and spent a great deal of time with the everyday people of the former British Honduras. The prince laid a wreath for British soldiers at Price Barracks in Belize City before departing the English-speaking Central American nation for the Bahamas. The young royal caused quite a stir in Nassau Sunday when he appeared in public for the first time ever in his crisp white ceremonial uniform, also known as the No. 1 Tropical Dress of the Blues and Royals. His uniform was punctuated with the first public reveal of the Diamond Jubilee medal. Throngs of fans lined the streets as Harry made his way to the Christ Church Cathedral to meet and greet. Though he mingled with several dignitaries in his special outfit, his encounter with Miss Bahamas, Anastagia Pierre, got tabloids buzzing. â€Å"I’m here to fall in love with Harry,† Pierre told reporters on Sunday. â€Å"He’s hot! He is single now so I would marry him, yes. † Harry brushed the comments aside and he seemed to truly enjoy himself in the Bahamas. In a speech he delivered a message from the Queen to the people of the Bahamas. Video1 Harry called at Government House in Nassau to pay his respects to the Governor General of the Bahamas and other members of the cabinet. The iconic pink-painted house is where his late great-great uncle the Duke of Windsor lived during the Second World War in his role as Governor General of the region. 3 Earlier in the day, Harry was meant to join the crew of a Royal Bahamian Defense Force patrol boat on a naval exercise but had to move to a media boat after the military vessel broke down. He eventually landed on tiny Harbor Island where he was greeted by crowds of tourists and locals. Harry will continue his Diamond Jubilee tour with a stop in Jamaica beginning Monday and end in Brazil where he will help launch a government trade mission in Rio.

Cisco Case Study Essay Example

Cisco Case Study Essay Example Cisco Case Study Essay Cisco Case Study Essay Cisco Systems is an industry leader in web engineering. Their primary concern is engineering that is used to enable communicating with people all over the universe with multiple maps. Whether it be email. voice picture or general applications these service are transported over Cisco Networks. The current CEO is John Chambers who has held the place since 1995. This instance survey focuses on his vision and scheme over the past 17 old ages. Cisco is a market leader in networking engineering. Fiscal Information: World Wide Web. Bloomberg. com ( 1 ) Gross saless 2012 Sales/Revenue/Turnover: Entire Operating Revenues. $ 46. 681. 000. 000 Gross Profit $ 28. 558. 000. 00 Net income $ 8. 356. 000. 000 Key Milestones in Cisco’s History ( 2 ) 1997 All in One: Data/Voice/Video 2000 Network of Networks 2006 Network as Platform 2008-Current Collaboration/ Web 2. 0 SWOT ANALYSIS Cisco’s’ internal strengths are its people. They have a built a corporation with over 70. 000 employees. 1/3 of those are Engineering people who develop Cisco’s solutions. ( 2 ) . These solutions come from internal design or from acquisitions. There failing is the size of the corporation compared to when they were in at that place early yearss. They challenges accommodating to client demands at the rapid gait the engineering industry alterations. The chances have come with the usage of acquisitions. When they want to add a piece of engineering to their portfolio they at times bypass the development procedure and get a company with the needful expertness. The major menaces to the concern are the figure of employees who leave and go to rivals. Many of Cisco’s rivals are run by former Cisco employees. See Juniper. com ( 7 ) ANALYSIS VIA PORTER’S FIVE FORCES MODEL Analyze the competitory environment by naming the menace of new entrants. the dickering power of purchasers. the dickering power of providers. the menace of replacement merchandises and services. and the strength of competition among rivals in the industry ( Chapter 2 ) . Sum up your cardinal points in a Figure. ( 25 points ) Cisco’s’ menace of new entrants is limited due to Cisco’s market cap on web Switch overing: Modular/Fixed ( 2 ) . They presently hold a 69 % market cap Sue to their design and physique of these devices. Their rivals have copied and duplicated these merchandises and there are merely handful that compete. The bargaining power as a purchaser based on thre volume allows them to maintain fabrication costs low. There providers in bend have strong bargaining power with their Si and bit industries. New Chipsets are developed quickly and providers can derive a competitory advantage over the makers. The menace of replacement merchandises is a common subject with Cisco. An illustration was a Chinese company stole Cisco’s design and started bring forthing reproduction hardware. Old ages of judicial proceeding was subsequently settled nevertheless the cost to make so was a major impact. ( 3 ) This caused an intense competition with its rival 3Com who partnered with the Chinese company ( 4 ) . The other issue with its rivals is its talent pool. Many of Cisco’s applied scientists leave for rival with hopes of making the following coevals of engineering. Scheme USED Cisco’s competitory advantage in the exchanging market has led them into being market leaders in other sectors. Having the market portion of the nucleus web as the base bed of Infrastructure allows them to see the demand of its clients. These sectors have all been prayers that utilize the Cisco nucleus networking merchandises that today has brought them an industry market portion in the undermentioned country. The nucleus scheme used is at that place overall cost leading to make this competitory advantage Performance Market portion per sector Security 31 % Digital Video: IPTV-64 % Switch overing: Modular/Fixed- 69 % Voice-37 % Radio: LAN-54 % Storage: Area Networks-44 % Routing: Edge/Core/Access-53 % Networked Home-23 % Web Conferencing-38 % ( 2 ) One nucleus scheme they used in the country of distinction was the debut of Voice over the web. Voice is a bequest engineering created over 100 old ages ago and up until late was run with the same original design constructs. Cisco changed that system purchase running voice over the IP web. Today VOIP phone systems are a criterion and the original POTS ( plain old pots lines ) are now considered bequest. They used acquisitions to purchase phone suppliers and interrupt down at that place core fundamental and bring forth them on IP webs. . leting today the usage of voice over your Personal computer Email Text. They were really successful in this infinite nevertheless non all companies can utilize this scheme for this peculiar engineering. There install base is so strong the market is saturated and would non be cost effectual. This scheme nevertheless is now in the adulthood phase of the industry life rhythm. They contain 69 % of the voice market and they are continued to turn. The nucleus installings will finally worsen nevertheless the service to keep the phones systems will go on to stay in the adulthood phase. Cisco’s scheme is based on catching market transitions- the market passages that affect our clients. With the proliferation of picture and collaborative Web 2. 0 engineerings. the web continues to germinate from the plumbing of the Internet- providing connectivity- to the platform that will alter the manner we work. unrecorded. drama and learn. ? John Chambers. Chairman and CEO. Cisco THE ISSUES AND CHALLENGES FACING THIS COMPANY Cisco’s’ competitory advantage in some sectors can be maintained. The overall advancement should go on nevertheless weaker sectors where they have lost focal point on rich person declined. In the illustration of the place Networked sector they maintain a low 23 % market portion. This has non been inline what the projections were when they entered these markets. Recently they have announced they are traveling off from the place based market with a sale of their Linksys lien to Belkin ( 5 ) I believe the companies’ competitory advantage can be maintained if they focus on countries where they have control on market portion. Sheding unprofitable concern such as Linksys is a measure in the right way. This merchandise is clearly on the diminution side and Cisco should concentrate on growing countries such as storage country webs. The companies’ civilization is altering from when they were a smaller endeavor they were able to steer with market demands more rapidly. The ferocious competition in the place market was one of the company jobs. I believe that they are an enterprises corporation supplier of services and do non understand the demands of place based users. COURSE OF ACTION RECOMMENDED I would rede Cisco to concentrate on server storage sectors. They are non a market leader in waiters such as HP but have new merchandises that are altering the manner we companies utilize waiters. This is a distinction scheme that will alter the industry if done right. They created a practical waiter solution called UCS that if markets right could accomplish future growing in the waiter storage sector. ( 6 ) I would utilize my market power and client to establish to supply these solutions at a low cost and this will expose a wide client base to the merchandise Opinion What do you believe of this instance analyze? Describe what you believe are the lessons learned from this instance. ( 10 points ) I think this instance survey showed me new constructs in strategic direction. By analyzing Cisco’s market laterality based on 46 billion in grosss I now understand that holding a competitory advantage must be maintained. Sing Cisco now go forthing markets is a new way for them and these constructs have brought me to understand that. Mentions When you have completed the paper utilizing the above subdivisions. infix a page interruption and have a separate mentions page. The mentions should be listed in conformity with the APA guidelines as shown in the tutorial. ( 5 points ) hypertext transfer protocol: //www. bloomberg. com/quote/CSCO: AR ( 1 ) hypertext transfer protocol: //newsroom. lake herring. com/documents/10157/0/Corporate+Overview+-+Q2FY12. pdf ( 2 ) hypertext transfer protocol: //www. theregister. co. uk/2004/07/29/cisco_huawei_case_ends/ ( 3 ) hypertext transfer protocol: //www. theregister. co. uk/2003/07/09/3com_welcome_to_join_ciscohuawei/ ( 4 ) hypertext transfer protocol: //www. dailytech. com/Belkin+Plans+to+Purchase+Ciscos+Linksys+Home+Networking+Business+Unit/article29747. htm ( 5 ) hypertext transfer protocol: //www. lake herring. com/assets/global/europe/powerofu/ucs_vs_hp_deployment. pdf ( 6 ) hypertext transfer protocol: //en. wikipedia. org/wiki/Juniper_Networks ( 7 )

The Features of Sony Reader PRS T2 Essay Example | Topics and Well Written Essays - 500 words

The Features of Sony Reader PRS T2 - Essay Example In going over the specific features of the matte black model of Sony Reader PRS-T2, one can say that the said e-reader is a must-buy item for readers due to its considerable benefits, regardless of its disadvantages. Primarily, Sony E-Reader’s most noticeable features are its design and dimension, display, and performance. Although the reader does not hold a considerable competitive, price advantage over its competitors, the reader may also be considered sufficient enough in addressing customer’s standards on performance. In terms of design, the reader features a 6.87† tall by 4.37 wide dimensions; it is also .37† thick, which is considered lightweight compared to other E-readers (Van Camp, 2012). With its thin design, the reader only weighs 5.9 oz, which is quite portable and light. Further, the reader is rubberized, and it sports a large chin-area that allows readers to hold the device from the lower part. Aside from this, the reader’s display and performance also play a vital factor in determining its overall appeal and usefulness to readers. Specifically, the E Ink display type and 6† screen size give readers a larger reader interface. Sony Readerâ€℠¢s battery also lasts to at least 2 months, if the Wi-Fi connectivity is turned on, while 6 weeks if the Wi-Fi technology is turned off. The most noticeable advantage of Sony E-Reader is its lightweight and attractive design, connectivity features, and features. For instance, with its light and slim design, the reader easily fits the hand while it is also more portable. The reader also features five physical buttons below the screen, which are not available in Kindle’s Paper White model. With this feature reader are better able to toggle from page to page singlehandedly; other e-readers do not have this feature, regardless of the fact that customer also prefers to have physical page-turn buttons. Aside from this, Sony Reader’s connectivity features allow readers to connect to social networks, such as Evernote and Facebook, allowing them to post and share their thoughts.

Research Assignment Example | Topics and Well Written Essays - 500 words - 1

Research - Assignment Example These include audit trails, checks in times of coding, correct referencing and results evaluation (Munhall, 2012). You decide to conduct a qualitative study aimed at determining the influence of life stressors on graduate nursing education. You plan to collect the data using an Internet survey. How do you collect qualitative data using an Internet survey? Would the data be credible? Why or why not? Collection of qualitative data will be possible via use of appropriate internet software plus questionnaire templates (Munhall, 2012). There will be a questionnaire provided via the internet that participants will fill and submit. The questionnaires are to have a certain number of questions, which the participants will complete in conformance to the instructions. First, there should be recruitment for respondents willing to join in the survey. This is possible through advertisements in various sites such as yahoo and Google (Munhall, 2012). Offering prizes or incentives for participants would encourage several people to join the exercise. The data will be credible if the selected responds are eligible for the exercise (Munhall, 2012). This is because the respondents required are those experienced on stressors. What are sources of qualitative research problems? Identify an issue from your clinical practice that could be studied using qualitative method. Why do you think qualitative method is appropriate to study the problem? Research problems emanate from various sources, for example; the skeptical nature of individuals each day provides a research topic (Houser, 2009). Qualitative research issues may stem from practical aspects, for instance, in nursing a skeptical individual may develop a question that concerns nurses in the provision of health care (Houser, 2009). In clinical practice, an issue such as the problems encountered by nurses as they deliver care to patients is suitable